When the phrase “rustic” appears in a company’s name, the first thing most people think of is the design style.
But there’s more to it than that, and it’s a great example of how design can make a big difference in a startup’s business.
“When I first started my company I was designing things like our office walls, the bathrooms, and even the back of the warehouse,” says Tim Johnson, cofounder of Yerba Buena, a startup based in Silicon Valley.
“I wanted to create a beautiful office that would inspire the team and have a cool feel.”
It’s an aesthetic that was so important to Johnson that he started developing it in a new style called “rusticity.”
He calls it the “toy to the office.”
“It’s a fun way to do some of the things you’d like to do,” he says.
The concept behind rusticity is simple: instead of having the design be one-dimensional, it’s open to customization.
“The idea is you have a ton of options, so you can create something that works for you,” says Johnson.
This isn’t just limited to the design, either.
Johnson created an entire design library that includes furniture and furniture accessories.
It’s not just a collection of simple designs, but also includes a library of accessories, which can include different finishes, materials, and finishes.
“There’s something for everyone,” says Joe Wertheim, CEO of Misfit.
“This is a place where you can learn about what other people are doing and learn from them.”
And it’s not limited to design.
“You can do the same thing with the hardware,” he adds.
“If you’re building a home theater, there’s a whole set of tools that you can use.”
The company’s website, rusticity.com, provides a full list of products, and is available to browse on any of the company’s products.
You can even purchase them through a shop like Etsy, but you need to register your Etsy account.
For $50, you can get a digital version of the design library, which includes a color palette and a few templates.
That makes the library really easy to use, especially if you want to tweak the look of the house or just add something unique.
You could even create a custom wallpaper for your office or garage.
But you need a little bit of patience.
“It takes a while to get it all together,” says Wertheimer.
“A lot of the time you have to look at the website to find out what the materials are, and then make sure you’re using the right colors, and that you have the right finish.”
That kind of customization is important, because the company wants people to be able to customize things like wallpaper.
But before you can customize a product, you have several things to work with: a product name, a logo, a company name, and a description.
“Every company’s going to have a logo,” says Wilson.
“And a company has to have an actual website, so we had to design that.”
And when that’s done, you need an actual description, too.
It has to describe the brand and describe how you will use it.
“We made the whole thing about three lines,” says Nelis.
“That’s how it works.”
But that doesn’t mean it’s going in the wrong direction.
“People are going to look to Rusticity for inspiration,” says Miller.
“So the fact that it’s been done in such a way is a good thing.”
And in order to create the best possible product, it needs to be compatible with the rest of the products in the design catalog.
“Design has always been about making things look cool, and to make things look great,” says Hochman.
“But we think that this is a really important step in that direction.”
And because of this, there is a ton more to Rustic’s design library.
It includes a few different kinds of products like posters, posters booklets, and booklets for kids.
It also includes some really cool things like coffee table books, a set of woodblock prints, and custom wood blocks.
There’s even an idea for a coffee table that is actually wood and will come in handy for office parties.
And it also includes books like “How to Make Your Own Coffee Table,” “How To Make Your First Coffee Table” and “A New Coffee Table.”
You can learn more about the library on the Rusticity website.
If you want more ideas for the future, Miller suggests you give Rusticity a try, “because it has a very solid team behind it.”